The History of The Jelly Bean

The Storefront on 10th Avenue

Founded in 1968 as a woman's apparel boutique by Jeanie Breall, the Jelly Bean took on a whole new look after she visited some friends in New York City. They took her to a unique card store in the Village. As she entered the store she could hear the laughter of all the customers and realized she needed a change in her business. Why not a risqué card store in Portland? The next day Jeanie contacted the manufacturers of the card lines and invited them to a cocktail party at the Plaza Hotel. Hence the beginning of the Jelly Bean as it is known today.

Breaking every rule in urban retailing, Jeanie filled the store with outrageous and hysterical t-shirts, greeting cards, bumper stickers, gag gifts and novelty items beginning Portland's first cutting edge card store in the Pacific Northwest. The store has become a landmark of political humor, fun, a little off-color and some times over-the-edge and continues to draw crowds from all walks of life and every corner of the globe. After 43 years of successful business, the Jelly Bean remains the oldest independent card store west of the Mississippi. Jeanie Breall retired in 1998 and moved to Seaside, Oregon. She sold the store to a hyperactive, whirlwind blond bombshell from the Midwest. She has committed to keeping this the "eccentric little card store" in the universe.

If you are in Portland Oregon, stop by and visit our store which is one block north of the Central Library in Downtown Portland. We guarantee you'll leave with a smile!

721 SW 10th Ave
Portland, OR 97205

(503) 222-5888

Mon - Sat: 11am - 6pm
Sundays: Noon - 5pm
(Pacific Standard Time)